The 70’s took the hippy fashions of the previous decade and reworked it using traditional crafts such as knitting, tapestry, weaving, and dyeing. New inspirations came from the work of designers such as Ossie Clark and Celia Birtwell, Bill Gibb and Zandra Rhodes. Malcolm McLaren and Vivienne Westwood opened their new shop called simply Sex on the Kings Road which clothed a new group of followers called Punks. Their style was anti establishment and was characterised with bondage styling, ripped edges, customised T shirts, razor blades, studs, rough stitching and chains. The Sex Pistols epitomised the Punk fashion with their outrageous songs and stage presence.
The ultra short mini skirt of the sixties was replaced with extremely brief shorts known as hot pants made from a variety of materials such as velvet and denim. Jump suits were popular and body stockings became part of the disco craze. Trousers began to have a gentle flare which as the decade progressed turned into wide bell bottoms. Materials used were a mixture of synthetics such as Trevira, Lurex, and Spandex, but also wool jersey knits, denim and lace. To create the gipsy look girls wore frilled or unevenly hemmed skirts worn with blouses tied above the waist. Hand knit Scarves or crotchet wool hats together with incredibly smelly Afghan sheepskin coats (the leather was traditionally cured in urine) all added to the bohemian look. By the mid seventies The disco scene was emerging, strongly influenced by 1977 Saturday Night Fever, this styling used shiny metallic materials, sequins bandeau tops and stretch skirts. Gold lame leopard skin and white clothes which glowed in UV lights captured the disco dance era.
Shoes and boots came in a variety of styles and shapes including platform clogs, Perspex heeled sandals, snakeskin zip up boots and Cossack style boots designed to tuck in your trousers.